Building Credibility in Advocacy: The Power of the Magazine Brief
Credibility is Key to Advocacy
• You can't just make an argument; you have to prove why you are right.
• IT IS THE BACKING OF YOUR ARGUMENTS WITH EVIDENCE THAT GIVES IT CREDIBILITY AND PERSUASIVENESS.
The Idea of the Magazine Brief
• A Magazine Brief puts text and visuals on the same page.
• One does not have to go to the back of the book in an appendix to find the supporting evidence.
• Visuals can be documents, charts, timelines, patent drawings, or screenshots that complement and enhance the argument.
Examples & Tools to Create Magazine Briefs
• Bartlit Beck has some great examples of Magazine Briefs thatincorporate visuals well.
• Microsoft Office software is available for creating visuallyattractive Magazine Briefs.
Practical Tips for Effective Magazine Briefs
• High-quality, relevant graphics to complement and enhance the argument.
• Keep the layout clean and easy to follow.
• The visual is used directly in support of a textual claim.
Sources: https://www.bartlit-beck.com/media/news/10_article_92800.pdf
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